Eat Mor Chikin: Chick-fil-A’s CMO on Their Recipe for Success

Season 10 Episode 26

Guest: Steve Robinson, former Chief Marketing Officer, Chick-fil-A

Chick-fil-A — and their cows — are now an iconic fast food brand. That type of brand recognition doesn’t happen by accident: it requires great leadership creating a culture of innovation. What can you learn from their success?

Steve Robinson unfolds the layers of leadership principles with real stories from Chick-fil-A’s history to demonstrate each one. Like other major brands, they’ve had PR bumps along the way, but worked through to continued success. Steve’s insights explain why — and it all wraps around leaders’ unique view of their stakeholders.

Here’s what Steve and Maureen cover:

1. The four layers of Chick-fil-A’s “onion” of success;
2. Why simple hospitality is a huge differentiator in business today; and
3. The moment the beef industry started feeling chicken about this restaurant chain.

Other episodes you’ll enjoy:

• Why Rare Leadership Is Well Done at Omaha Steaks with Nate Rempe
• Love at First Slice: Pizza & Passionate Leadership with Tom Krouse
• A Dozen Lessons Learned Running Dunkin’ Donuts with Robert Rosenberg