Innovating Leadership:
Co-Creating Our Future

Episode Content:

A Wave of Inspiration

Anie Rouleau provides the following blog. It is a companion to her and Daniele Henkel’s podcast Certified B Corporations Seek to Improve Our World.

In 2003, I went on a solo adventure and traveled worldwide for 18 months. In every country I visited, I sat down in the parliament to hear what the local pressing socio-economic issues were. Time after time the same challenge surfaced… the environment.

From Africa – where the concern was access to clean drinking water, to Australia – where I swam over disappearing grey coral reefs, to Chile – where I witnessed a plane flying over lakes to steal water for Argentinian vineyards.

Growing in up Canada with the abundance of freshwater lakes and rivers surrounded by two oceans, I was flabbergasted by this reality. I quickly understood the meaning of Blue Gold, a book by Maude Barlow and Tony Clarke that deeply moved me.

Concerned about this reality, water became my inspiration and motivation.

A Wave of Innovation

Principal source of all life, water is vital to human health.

Paradoxically, water is the main ingredient in almost all of our products. Water is also required to use most of our products. Offering biodegradable products to limit the damage in our water sources is a good start, but we must also be aware of the harmful repercussions of single use plastic packaging. These containers and plastic particles are largely found in our oceans and today form impressive plastic islands. We are part of an industry known for its single-use packaging and products that have damaging impacts on the ecosystem.

As conscious citizens and a responsible company, it is our duty to ensure the least impact possible on our waterways throughout the lifecycle of our products. For example, our new ecodesigned dish tabs have been tested to be efficient at low temperatures from 45° Celsius and in a shorter wash cycle. Not very extraordinary for some, but highly impactful on a larger scale and a small win for the company.

A Wave of Freshness

In our collective imagination, a wave represents a strong force of nature. Sometimes calm and peaceful other times tumultuous, water occupies an intimate place in which ecological concerns come to take root. If the wave on our bottles could talk it would tell you that it symbolizes cleanliness, foam, and effectiveness. Figuratively, the wave is our source of inspiration and wealth that must be thought of every day. Its beauty is present in every room where there is a water source in our homes, from the laundry room to the kitchen.

It’s easy to forget to drink enough water every day, it’s equally easy to forget that we waste water every day. In Canada, we’re privileged by its abundance from coast to coast, from the base of the Rocky Mountains in the West to the Gulf of Saint Lawrence in the East.

Let the wave on our bottles serve as a daily reminder throughout your household that water is precious and an essential part of our lives.

A Wave of Change

Just like our products, an actual ocean breeze does not smell like anything, yet it brings a sense of peace, wellness, and desire for change. Water scarcity is a worldwide challenge that is current and pressing, awakening a strong motivation for change. What if one day our entire product line contains no water and has no packaging?