Innovating Leadership:
Co-Creating Our Future

Hosted by Maureen Metcalf

Conversations with global thought leaders on leadership, culture, and innovation—designed for executives navigating complexity and building resilient organizations.

WE Empower – The Women Winning the UN SDG Goals Challenge
Episode Description

This episode spotlights the WE Empower UN SDG Challenge, a global initiative recognizing women entrepreneurs who advance the UN’s 17 Sustainable Development Goals while building successful businesses. Co-chair Amanda Ellis is joined by challenge winners whose ventures span clean water access, self-defense training, innovative education, and food rescue across five global regions. Together they illustrate how women-led enterprises can drive commercial success and meaningful social change at once, with a particular focus on advancing gender equality.

Key Takeaways
  • The WE Empower Challenge honors women entrepreneurs advancing the UN’s 17 Sustainable Development Goals.
  • Winners span five global regions, from clean water access in Rwanda to food rescue in the United States.
  • Women-led enterprises can pair commercial success with genuine social and environmental impact.
  • The program invests in women leaders’ capacity for change and amplifies their example for others.
  • Gender equality sits at the heart of the challenge’s mission and its winners’ work.
Why This Episode Matters

Executives come away with vivid, real-world proof that women-led enterprises can advance the Sustainable Development Goals while thriving commercially, offering a model of purpose-driven business.

Featuring

WE Empower Challenge winners Hadeel Anabtawi, Habiba Ali, & Amanda Ellis

Episode Topics

Podcast Air Date

October 8, 2019

Episode Duration

27min

Watch the episode

Season 5
Episode Number 18

Episode Content:

The WE Empower United Nations Sustainable Development Goals Challenge

This blog is a follow-up of the interview WE Empower UN Sustainable Development Goals Challenge Winners with Amanda Ellis, Hadeel Anabtawi and Habiba Ali that aired on October 8, 2019.

Innovating Leadership, Co-Creating Our Future was honored to interview Amanda Ellis, a co-chair of the WE Empower United Nations Sustainable Development Goals (SDG) Challenge. Amanda shared the vision of the challenge, which is to recognize women business owners throughout the world who are contributing to their communities by running successful businesses and advancing the United Nations Sustainable Development Goals. With her were Hadeel Anabtawi and Habiba Ali, who were 2018 Challenge Winners. Their stories of challenges and triumphs are shared in the episode that aired October 8, 2019.

What is the WE Empower UN SDG Challenge?

It is a global business challenge for women entrepreneurs based on the United Nations 17 SDGs meant to recognize and honor those women who are inspiring those around them to promote positive change in the world.

The history of the sustainable goals and the list of the 17 Sustainable Development Goals (SDGs) can be found here. Goal 5 of these is Gender Equality and empowerment of women and girls and is the focus of this challenge.

What are the objectives of the Challenge?

There are three objectives of this challenge, to seek women leaders through the world and to:

  1. honor their achievements
  2. invest in their ability to create positive change
  3. ignite and excite others

How many finalists and awardees are there?

The challenge has 5 regions:

  1. Africa
  2. Asia-Pacific
  3. Eastern Europe
  4. Latin America and the Caribbean
  5. Western Europe & Other

Every year, in each of these regions 5 finalists are selected for a total of 25 finalists. From there, one awardee is selected from the 5 finalists in each region.

What’s new?

Since the recording of the show, the 2019 Challenge Winners have been announced and we wanted to briefly share about the next class of women changing our world.

2019 Challenge Winners by region:

Africa:

From the region of Africa, the awardee was Christelle Kwizera from Rwanda. Kwizera founded Water Access Rwanda, a company that works to provide safe water access to rural and semi-urban communities.

Asia-Pacific:

The awardee in the Asia-Pacific region was Lina Khalifeh from the country of Jordan. Khalifeh founded SheFighter, a self-defense studio for Middle Eastern women. SheFighter has grown globally to provide training and seminars on self-defense for women.

Eastern Europe:

In the Eastern Europe region, innovation is key to the awardee, Zoya Lytvyn from Ukraine. Lytvyn co-founded a K12 school that implements innovative education ideas, including a free online teaching program and trainings to make a quality education accessible to all in Ukraine.

Latin America and the Caribbean:

In Guatemala, Karla Ruiz Cofiño founded a Digital Awareness program, which is used for conferences and workshops to provide people with digital skills and knowledge and how to use it for positive influence.

Western Europe and Other:

Co-founding the organization 412 Food Rescue in the United States, Leah Lizarondo was recognized as the Western Europe and Other awardee. Her organization seeks to bridge the gap between possible food waste and those in need of food. Food Rescue Hero, a mobile food app, helps direct volunteers to transport extra food to nonprofits in need.

These women exemplify leaders who are seeking to be an innovative leader and change the world! Congratulations to all the finalists and the awardees!

Resources:

Women entrepreneurs interested in the next WE Empower UN SDG Challenge can apply at https://weempower.awardsplatform.com. More information about the challenge in general is available at https://globalfutures.asu.edu/we-empower. The website for Habiba’s renewable energy organization is https://sosairen.org.

The Alchemist Lab, Hadeel’s STEM/STEAM program, has information at https://www.thealchemistlabacademy.com.

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Guest(s):

WE Empower Challenge winners Hadeel Anabtawi, Habiba Ali, & Amanda Ellis

Guest(s) Bio:

Habiba Ali has been in the renewable energy industry since 2005. She co-founded the Developmental Association for Renewable Energies and worked as the national coordinator. She worked on the Clean Development Mechanism project, Efficient Cook Stoves for Nigeria, the Solar Lamps Assembly and sales training program, and the solar dryers for healthy foods project. Habiba was named a Vital Voices GROW fellow, a World Bank Womenx fellow and is a graduate of the Cherie Blaire Road to Business Growth program. Habiba in 2018 was a Global ambassadors program beneficiary and the UNSDG awardee for Africa on WeEmpower.

Hadeel Anabtawi is a Social Entrepreneur in the children & girls empowerment field. A certified life coach, teachers’ trainer on interactive teaching methodologies and the founder of The Alchemist Lab in Jordan. She is DVF international awardee 2019, WE Empower awardee 2018 and a Vital Voices fellow 2017. Studied Industrial Engineering at University of Jordan and Masters in Business Administration at University of Leicester. She launched many initiatives that empower children and girls in particular, one of which is “Go Girls!” a program that encourages girls towards STEM & scientific thinking.

Amanda Ellis is Senior Director for the ASU Global Futures Laboratory. She is former New Zealand Ambassador and Permanent Representative to the United Nations in Geneva and Prime Minister’s Special Envoy. An economist by training, Amanda held senior roles at the World Bank, the International Finance Corporation, and Westpac Banking Corporation. Amanda is a founding member of the Financial Alliance for Women and the recipient of the TIAW Lifetime Achievement Award for services to women’s economic empowerment.

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