Eat Mor Chikin: Chick-fil-A’s Recipe for Leadership
Season 10 Episode 26
Guest: Steve Robinson, former Chief Marketing Officer, Chick-fil-A
Chick-fil-A — and their cows — are now an iconic fast food brand. That type of brand recognition doesn’t happen by accident: it requires great leadership creating a culture of innovation. What can you learn from their success?
Steve Robinson unfolds the layers of leadership principles with real stories from Chick-fil-A’s history to demonstrate each one. Like other major brands, they’ve had PR bumps along the way, but worked through to continued success. Steve’s insights explain why — and it all wraps around leaders’ unique view of their stakeholders.
Here’s what Steve and Maureen cover:
- The four layers of Chick-fil-A’s “onion” of success;
- Why simple hospitality is a huge differentiator in business today; and
- The moment the beef industry started feeling chicken about this restaurant chain.
Other episodes you’ll enjoy:
- Why Rare Leadership Is Well Done at Omaha Steaks with Nate Rempe
- Love at First Slice: Pizza & Passionate Leadership with Tom Krouse
- A Dozen Lessons Learned Running Dunkin’ Donuts with Robert Rosenberg
Guest(s):
Steve Robinson
Listen On:
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Topics:
Innovative Leadership, Leadership Development, Leadership Trends and Strategy, Leading with Care, Team EffectivenessKeywords:
Chick-fil-A, marketing, CMO, executive, employee engagement, hospitality, values