Innovating Leadership:
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Hosted by Maureen Metcalf
Conversations with global thought leaders on leadership, culture, and innovation—designed for executives navigating complexity and building resilient organizations.
To Be Honest: Lead with the Power of Truth, Justice, & Purpose
Episode Description
Drawing on a 15-year longitudinal study of more than 3,200 leaders, Ron Carucci reframes honesty as a muscle to be trained rather than a fixed character trait. He describes three interconnected pillars, truth, justice, and purpose, arguing that genuine honesty requires speaking truthfully, acting fairly, and operating from worthy motives all at once. His research delivers a bottom-line case as well, showing that honest organizations out-perform, out-compete, and out-attract talent by substantial multipliers, provided leaders root out the systemic conditions that quietly enable dishonesty.
Key Takeaways
- Honesty is a muscle that grows stronger through deliberate, ongoing practice.
- Truth, justice, and purpose are interconnected pillars, and all three are needed for real honesty.
- Honest organizations out-perform, out-compete, and out-attract talent by substantial multipliers.
- Flawed accountability systems can unconsciously enable dishonesty and injustice.
- Leaders build trust by modeling vulnerability and acknowledging their own shortcomings.
Why This Episode Matters
Executives come away understanding that honesty is a trainable organizational capability, and one that measurably strengthens performance, competitiveness, and talent attraction.
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Episode Content:
Honesty is a Muscle You have to Work At to Be Good At
Ron Carucci, co-founder and managing partner at Navalent offers this article as a companion to his podcast To Be Honest: Lead with the Power of Truth, Justice, and Purpose.
The following article has been adapted from Ron’s book To Be Honest: Lead with the Power of Truth, Justice & Purpose.
Of all my findings, the revelation that honesty is more than a character trait or moral principle was the most important. It’s more than an aspiration; it’s a capability. To be good at it, you have to work at it. And that begins with believing you can be better at it than you currently are.
To be sure, leading this kind of life and team takes work. It demands practice. Embodying truth, justice, and purpose requires real competence. These aren’t just ethical qualities you either have or don’t. My research revealed that honesty is a muscle, and like any muscle, to make it strong you have to work on it. Regularly. When an athlete leaves the gym or a patient leaves physical therapy, they feel sore but satisfied. Becoming good at honesty is no different. When you declare that you and your organization wish to serve a worthy purpose, you have to eliminate the distractions and contradictions that keep you from doing so. This process takes insight, ongoing feedback, and creativity. It takes grit to deflect the naysayers and courage to remove the obstacles.
When you set out to create a more just organization, you will be tampering with deeply embedded institutional biases that, likely unknowingly, have privileged some people over others. You have to be willing to interrogate your processes of accountability—what you measure, how you acknowledge contributions, how you create opportunities for others to advance and shine, and how you talk with those you lead about their contributions—to make sure everyone has the same chances of being successful, no matter who they are. That may require disappointing some people who’ve benefited from the biases in the old system and helping them recognize the need to create accountability that is based on dignity and justice for all. It means being vulnerable with those you lead and building sufficient trust with them, as only then will you be in a position to hold them to account for commitments they make and talk openly about when they fall short. And you have to model what it means to acknowledge your own shortfalls and improve.
There are plenty of platitudes I could offer about why being more honest and just is “good for you,” though you’ve undoubtedly heard those since kindergarten. But I deeply believe that understanding the conditions under which we, and our organizations, encourage dishonesty and injustice can bring greater levels of contribution and satisfaction, and ultimately meaning. I want you to discover, painful though it might be, the ways your organization unknowingly encourages employees to withhold or distort the truth or act unjustly, and how to fix the conditions that create this behavior. From there, you will be much more empowered to make different choices. And, as you will see, choosing truth, justice and purpose can make you and your organization healthier, higher-performing, and significantly more competitive, and ultimately, more joyful.
In the end, my hope is that To Be Honest will help you live a more honest life—one in which you tell the truth, act with justice toward others, and live your purpose with deep satisfaction and impact. I have no intention of defining your moral compass or value system; that’s yours to do. But I want you to feel proud of the people and organizations you lead, knowing that you’ve created the conditions in which people will choose honesty. That way, when you return home at night, you’ll be able to look your loved ones in the eye and know you are exactly the person they believe you are.
What you will find on the pages of To Be Honest is the roadmap for doing just that.
Read my new book, To Be Honest: Lead with the Power of Truth, Justice & Purpose, and download our free How Honest is My Team? assessment here.
Resources:
Honesty is more than a character trait: it’s a muscle that has to be built to stay strong; honesty can be learned. Truth, justice, and purpose are “three sides of the same coin.” Together, they mean honesty – to have honesty, you need all three; honesty means you have to say the right thing, do the right thing, and say and do them for the right reason…even when it’s hard. Based on a 15-year longitudinal study of more than 3,200 leaders, we can now prove under what conditions people will tell the truth, behave fairly, and serve a greater good…and under what conditions they will lie, cheat, and serve their own interests. Ron Carrucci joins the show to discuss his book, To Be Honest. It is a book about heroes – the honest leaders and thinkers we should all want to emulate. Honest organizations out-perform, out-compete, and out-attract top talent by substantial multipliers.
Other episodes you’ll enjoy
- How to Harness Honesty with Peter Kozodoy
- Do No Harm: Ethics for Leaders with Terri O’Fallon
- Agape Capitalism: Can Ethics & Profit Coexist in Business? with Jim Grote and Tom Grote
Guest(s):
Guest(s) Bio:
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty-year track record helping executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, non-profits to heads-of-state, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth. He has helped organizations articulate strategies that lead to accelerated growth, and design organizations that can execute those strategies. He has worked in more than 25 countries on 4 continents. He is the author of 9 books, including the recent Amazon #1 Rising to Power and the forthcoming To Be Honest, Lead with the Power of Truth, Justice & Purpose. He is a popular contributor to the Harvard Business Review, where Navalent’s work on leadership was named one of 2016’s management ideas that mattered most. He is also a regular contributor to Forbes, and a two-time TEDx speaker. His work’s been featured in Fortune, CEO Magazine, Inc., BusinessInsider, MSNBC, Business Week, Inc., Fast Company, Smart Business, and thoughtleaders.
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