Phillip G. Clampitt (PhD, University of Kansas) is the Blair Endowed Chair of Communication at the University of Wisconsin Green Bay. He was previously designated the Hendrickson Named Professor of Business. Phil has won numerous awards for his teaching and scholarship. His students started calling him “Dr. So What” because he asked, “So what?” so often, as a prod to encourage them to think about the implications of their ideas (see www.DrSoWhat.com). The Wall Street Journal and MIT Sloan Management Review highlighted his work on decision downloading, which details how companies can effectively communicate decisions to those not involved in the decision-making process. Phil has consulted on leadership, communication, and strategic planning with organizations such as Nokia, PepsiCo, The US Army War College, Schneider National, and Dental City.