Maureen Metcalf, ILI CEO and Founder, wrote this article as a companion to the podcast with George Limbert, President of Red Roof Inn Red Roof Revisioning the Future.
Since the pandemic, everyone has been talking about the new normal. The new President of the Red Roof family of brands is proactively evolving how the hotel industry and its brands meet their stakeholder needs in a post-pandemic world.
On August 26, 2021, Red Roof®named George Limbert as President of the company effective immediately. George was the interim President beginning in October of 2020.
George served as Red Roof’s General Counsel for the previous eight years. He was on the core leadership team that guided the company throughout the pandemic. As a result, Red Roof has overcome these challenges as a well-positioned leader in the industry, seeing consistent increases in all performance metrics.
Immediately after being named President, George invited his senior leadership team to look at how they would evolve the brands. He started with the founder’s mission. Next, the team explored how to evolve the strong legacy of this iconic brand to meet the changing needs of all stakeholders.
The founder, Jim Trueman’s Mission was: To offer clean and comfortable rooms and attentive guest service – and charge less for it.
With the support of an Innovative Leadership Institute facilitator, the team came together and co-created the updated vision. The new vision is: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.
When we look at missions and visions, many think of a group of leaders sitting in a corporate headquarters coming up with nice slogans that are neither realistic nor inspirational. While the senior leaders created the new Red Roof vision, this process differed from most. After developing the vision, several leaders went on a “look and listen” tour of a sample of the 660 hotels to hear from the franchisees and employees. Next, the team participated in two annual franchise conferences, where they spent more time in person with the franchise owners. The next step is a gathering in February with all employees. At each step, the team looked to validate and find holes in the vision to ensure the final version accurately reflected the true promise of the brand family. This process is ongoing, and while brands don’t regularly change their visions, this brand is “stress testing” its vision to ensure it is an accurate and inspirational evolution of the founder’s legacy.
After putting the vision on paper, the leadership team broke into groups to define what that vision would look like as it turned into reality. Some groups focused more on people while others on processes and measures. The result was a consolidated story of how the brands and the organization will evolve. This step is critical in the organizational change process. The leadership team and the organization need to align around the what before identifying and agreeing on the how. They answered a range of questions about culture, processes, measures. These questions ranged from processes related to aligning as a team to how they view and build on quality. Evolving a brand takes a concerted effort by a well-aligned team. The story starts, “Five years from now, we will be an extraordinary reflection of our best selves. We will have grown with purpose because we pooled our greatest strengths: our diverse talent, our culture founded on trust, honesty, transparency, and our iconic brand.”
The Red Roof team will continue to share their evolution as they progress in their transformation. The Innovative Leadership Institute is honored to support this iconic brand’s evolution.
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/12/Unsplash-Evolving-an-Iconic-Brand-RR1-by-Metcalf-scaled.jpg17072560Maureen Metcalfhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngMaureen Metcalf2021-12-20 14:26:162024-11-27 17:37:36Evolving an Iconic Brand – The Red Roof Story Part 1
This week’s article is provided by Dr. John A. Kilpatrick, an economist specializing in real estate investment and housing issues. It is a companion to his interview on Innovating Leadership, Co-Creating Our Future titled, What Leaders Need to Know About Circular Economy, that aired on Tuesday, December 7th, 2021.
There is an economics story making the rounds about the coal miner and the coal mine owner each buying a new pair of work boots. A cheap pair costs $5 and will last a season. A better pair will cost $20 and last five seasons. Unfortunately, the coal miner is never able to squeeze together $20, and so each season is only able to buy a $5 pair. The coal mine owner, of course, can afford the better pair. At the end of 5 years, the coal miner has spent more money than the boss ($25 versus $20) and has thrown away 5 pairs of used boots.
We have a not dissimilar problem at the heart of the world’s very significant housing crisis. It is most obviously manifested in the lack of housing affordability but is inextricably tied to the life-cycle wastage in housing resources.
Globally, housing now costs an economically unsustainable portion of a working person’s budget. Inseparable from housing affordability is housing availability. At the bottom rung of the economic ladder, housing is simply not to be had. Gregg Colburn, a real estate professor at the University of Washington, has done ground-breaking empirical research into the homeless problem to arrive at an extraordinarily simple finding – cities with the most expensive housing have the most significant problems with homelessness.
Attempts to address the problem since World War II may have actually made the problem worse and almost certainly violated the principles of a circular economy. For example, after WW-II, in the UK, vast arrays of temporary “modular” housing was constructed to address the immediate shortages. These homes were designed to have 10-year life spans, but in many corners of the UK these flimsy dwellings are still standing. As an ironic side note, many of these pre-fabs contained asbestos, lead-based paint, and other structural problems. In the US, many modular units such as mobile homes were purposely built to the most cost-cutting standards and had significantly foreshortened lifespans and lack of future adaptability compared to traditional stick-built, site-built homes. Interestingly enough, these flimsy substitutes were considered the new modern convenience in the 1950’s and promoted in movies such as the Lucile Ball – Desi Arnez hit, “The Long, Long Trailer.”
In Japan, the problem has been exacerbated by stylistic choices. Newer homes have been highly preferred to older homes. Japan saw a wave of post-war construction, but “new” and “modern” became more fashionable, and each passing decade has seen older homes become valueless in as short as 20-30 years. As such, homes in Japan are not built to last, and in some suburban towns, homes built in the 1960’s are no longer standing.
Apartment dwelling has proven to be no solution, and in fact has contributed to the wastage problem. Post-war apartment buildings were often constructed with 30-40 year economic lives. After that, the cost of replacing mechanical systems, tired or failed window and door systems, and overall heightened maintenance favors tear-down and replacement rather than rehabilitation.
This race to the bottom in housing quality and the shortening of the economic lifespan of housing inevitably drives up the long-term cost of providing adequate housing to a growing population. While short-life-span housing may have an attractive up-front cost, the need for regular replacement drives up the cost and saps resources. In short, workers needing a roof over their heads have been forced to invest in the housing equivalent of $5, disposable boots.
At the core of the concept of a circular economy is the notion of reducing the price consumption by extending the lifespan of the goods consumed, in this case, housing. Finding a sustainable, circular solution to the simultaneous problems of housing cost and housing lifespans will not be simple. For one, health and safety standards today mandate materials and systems that were either unknown or had unacceptable substitutes in past generations. Examples include adequate and cost-efficient heating, cooling, and ventilation, window and door systems that contribute to energy efficiency, improved sanitary facilities, and kitchen and utility appliances that optimize the time spent on cooking and cleaning. These systems have short life spans, and remodeling/rehab have not proven to be efficient solutions in the past.
There is however significant research underway. The 2016 African Real Estate Society Conference, held in Addis Ababa, was devoted to sustainable development. Architecture and design researchers from universities in the Netherlands are presently working with colleagues in Malaysia where housing demand and affordability are nearing crisis levels. By designing future flexibility into housing units, they hope to simultaneously conquer the affordability problem for younger consumers, the space availability problems of growing families, and even the downsizing issues of empty nesters. Researchers in Australia and Germany are focusing on the results of the 100 Resilient Cities Program (100RC) developed by the Rockefeller Foundation in 2013, which aims for “the capacity of individuals, communities, institutions, businesses, and systems within a city to survive, adapt, and grow, no matter what kinds of chronic stresses and acute shocks they experience”.
The Houseful Project, sponsored by Housing Europe, kicked off in 2019 with three themes related to housing and the circular economy: Integration of circular solutions in energy efficiency, further development of feasible circular economy business opportunities in the housing sector, and identifying buildings that are willing to implement some of the tested solutions. These solutions include, but are not limited to, containment of materials wastage in the construction process, improvement in the handling of wastewater, and energy conservation.
Australia has been a focal point for much of the research on this topic. In that country alone, over 20 million tons of waste from the construction industry are sent to landfills each year. The Royal Melbourne Institute of Technology and several other universities, with funding from the Australian Housing and Urban Research Institute, hopes to address these and related issues and help guide that country’s housing production toward increased sustainability. Finally, just this month at Canada’s McGill University, researchers held a webinar to address the problem of information silos related to housing and the circular economy, and to find ways to more efficiently share data and methods.
Housing faces real problems in affordability and availability. Increasingly, the housing sector is recognizing that adopting the precepts of a circular economy is a way of holistically addressing these issues.
Dr. John A. Kilpatrick is an economist specializing in real estate investment and housing issues. He is Managing Director of Greenfield Advisors, based in Seattle, and also serves as a Director of the Washington State Economic Development Finance Authority. Is an author or contributing author of 10 books, most recently Real Estate Valuation and Strategy (McGraw Hill, 2020).
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/12/Unsplash-Circular-Economy-by-John-Kilpatrick.jpg12801920Susan Harperhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngSusan Harper2021-12-06 19:09:462024-11-27 17:48:19Disposable Housing and the Circular Economy
Meeting culture and company culture are tightly related—in fact how a company meets is a good indicator of the company culture as a whole. Effective meetings are indicators of effective companies and the respect that employees have for one another. Fortunately, there are many straightforward practices to improve meeting effectiveness that lead to a dramatically better working environment.
Most companies won’t be as strict as Hugo, which sets a standard of no more than 10% of employees’ time in internal meetings, but it’s a good exercise to try. However, with years of experience in creating software that streamlines meetings—and what happens in between—Hugo can speak authoritatively on the kinds of practices that any organization can implement.
Meetings: Only when needed
The first rule of effective meetings is to call meetings only when needed, and only with the people who are needed. Synchronous meetings should be limited to the “Three Ds”: Debate, Decision-making, and Discussion. Status updates, reporting and other routine information sharing can be done in asynchronous channels, such as Slack, e-mail, Notion, Miro, and Google Docs. Likewise, quick check-ins and questions can be done through chat, voice messages, video recordings, like Loom, or even by simply picking up the phone.
While two years ago, this rule of thumb could be implemented quite strictly, since more people are working from home or remotely, using a strict system for meetings can end up neglecting some of the human interactions that people need to develop deeper trust within an organization. Technologies such as Teamflow can create an “in-office” environment for remote teams. Other companies have developed explicit practices such as virtual happy hours or regular check-ins in small groups or pairs. Especially with the level of stress many people are feeling due to the global situation or isolation at home, it’s important for managers to work in processes for ensuring that people are cared for. The companies with the highest retention rates and productivity are those where employees feel the company cares about them.
The right combination of synchronous and asynchronous methods will increase the efficiency across the organization. High-touch asynchronous methods such as video and voice recordings can help teams communicate effectively across time zones without losing the nuances of facial expressions and tone of voice.
Tracking to keep on track
Two common problems with meetings are the lack of structure and the lack of follow-up of action items. While people know that they “should” have an agenda, notes and action items, most companies do not have any specific procedures in place for making sure that happens.
Hugo formalizes and operationalizes the agenda, note-taking, follow-up and action-item assignment for meetings, while at the same time retaining flexibility. Most companies will use multiple types of meeting templates.
Daily stand-ups, retros, strategy meetings and one-on-ones have different structures. In fact, in interviews with managers we found that they often mix it up when it comes to one-on-ones with their team members, alternating between the manager setting the agenda and the employee setting the agenda. With group meetings, it makes sense to give everyone the opportunity to list agenda items or even comment on other people’s agenda items. With a transparent structure for meeting planning, it may turn out that some of the agenda items get resolved among a subset of the meeting members, even before the meeting takes place.
Transparent by default
With the rapid shifts in technology and culture, modern companies have found that transparency leads to greater efficiency. By making information known throughout the organization, solutions to problems can come from anywhere in the organization.
Meetings are no exception—looking at someone’s calendar tells you a lot about what they are doing with their work day. Having transparency into the meeting agenda and notes gives people within the organization a quick view into what their colleagues are up to. While it’s not necessary for everyone to see everything throughout the organization, access to that information is part of the company culture and leads to employees taking a higher level of responsibility.
As managers move from status meetings to team meetings that highlight brainstorming and problem-solving, having visibility throughout the organization can create a richer environment for creative solutions and proactive solutions. This goes one step beyond asking team members to come up with solutions—it allows them to have a view of the entire organization and contribute across teams.
Meeting note transparency also provides rigor in terms of understanding how and why decisions were made. Needless to say, many decisions turn out to be incorrect, and having excellent meeting notes can allow people to go back and find out why they made that decision. Rather than relying on people’s memory, meeting summaries allow an honest review of the decision-making methodology and logic, helping the organization to avoid repeating the same mistakes or making the same types of incorrect assumptions.
The takeaways for more efficient meetings
Meetings will always be an important part of working together. These best practices will boost meeting effectiveness and employee satisfaction, and contribute to a positive company culture:
Hold synchronous meetings only for the Three Ds: Debate, Decision-making and Discussion
Use asynchronous communications for updates, reporting and quick questions
Set up an agenda document prior to meetings, and allow all participants to review and contribute to the agenda
Utilize templates for each type of meetings for fast agenda-making, note-taking and follow up
Integrate meeting note-taking and action items with the existing project management tools in the organization
Use “open by default” documentation, allowing everyone at the organization to view meeting agendas, summaries and action items
Try creating an upper limit of 10-20% for internal meeting time
The most effective way to implement these types of changes is to use a meeting productivity hub such as Hugo. Whether you use automation or implement these changes through workarounds, you’ll see rapid changes in your company efficiency as you maximize the impact of your company meetings.
About the Author
Darren Chait is the Co-founder and COO of Hugo. Starting his career as a corporate lawyer in sunny Sydney, Australia he made the move to San Francisco to start Hugo with a longtime friend, following years of shared frustrations with unproductive meetings. Darren also writes for Quartz, The Next Web, Thrive Global and numerous blogs, has appeared on well-known podcasts and speaks at conferences around the world.
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/11/Unsplash-Less-Meeting-by-Darren-Chait.jpg14401920Susan Harperhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngSusan Harper2021-11-22 15:03:052024-11-26 16:27:24Why Meeting Efficiency Should be Your Goal for 2022
This is precisely what I told the Vice Chairman of KPMG when I sold my consulting firm to them in 2014. To get to that point of a successful exit, I decided to focus on only one “big idea” per month. Without this level of focus, I would never have had that meeting. Let me explain.
We live in an age of distraction. We are bombarded with interruptions from co-workers, email, inbound calls, the crisis of the day, not to mention personal obligations. So as a leader, how do you focus on what really matters – those activities that move the needle in your organization and make a measurable difference.
Our recommendation is to focus on one, and only one, “big idea” per month.
Leaders of growing companies are pulled in a thousand different directions from “fire-fighting” activities to those strategic tasks you never seem to get around to working on. And if you are struggling to focus on the right set of priorities, how can your team members understand what is truly important in growing the business?
There are countless books written about time management, so that’s not the focus here. Nor is getting into detail about how to decide what your focus should be. But we do suggest you develop enough of a strategic execution plan that you can objectively choose the most critical levers to drive your growth, then ensure that you are spending at least some time on it every day. Many well-meaning advisors promote “growth strategies,” which is well and good, but what you focus on every day – the actual execution – is what matters the most. A good strategy without effective implementation is a map to nowhere.
In our work at AskMyBoard as a strategic advisory firm, we work with business owners that struggle with “what to work on next.” As an outside observer, it is often is easier for us to see through the fog of daily priorities of our clients to identify the handful of activities that will propel the business forward faster.
As I mentioned at the top of this article, I was the CEO of a professional services company I sold to KPMG for 12 times EBIDTA – and no earn-out. What enabled me to accomplish this was the realization that I was too involved in the day-to-day running of the business, especially in client acquisition. It wasn’t until I made extracting myself my single focus did the company start to grow and flourish.
My “big idea” that I worked on for six months was unshackling the constraints to scaling by implementing streamlined and consistent processes that didn’t have me at the center of them. I identified all areas where we didn’t have a documented process or where I was too deeply involved. I committed to spending some time every day to “fix” these constraints.
I can tell you that it was both a blow to my ego and a huge relief that when I took myself out of selling every client, the business grew faster. When I sold my business to KPMG, the deal almost fell apart because it was the first and only time that KPMG acquired a firm where the CEO didn’t go with the deal. When we discussed that the entire selling process, organization, and operations didn’t involve me personally and that if I went with the sale, “I’d be a terrible employee,” we were able to close the deal – without me as part of it.
Our firm helps business owners improve all eight drivers of company value, but we tend to spend the most time focusing on the top three; team, cash flow, and customer acquisition. We have developed a few “big ideas” that move the needle across each of these drivers, and we encourage our business leaders to spend time every day focused on at least one of them.
For example, finding and retaining great employees is increasingly difficult, so we have been helping companies refine their approaches to recruiting, hiring, and retaining a fully engaged workforce – even if those team members are part-timers or freelancers.
One big idea that is paying off for our clients is to approach recruiting employees as strategically as finding new customers. Very few companies have identified the specific values that best align with the company’s culture. Most companies will either copy and paste a job description from the internet, list the dozens of skills and credentials that the candidate must have, or create a bland and generic description of the role that wouldn’t excite anyone to join your company.
Get this right by developing an ‘ideal employee avatar.’ Analyze the personal values of your best employees and create a position description that focuses first on the “why” someone should join your company and then the set of values that someone should have to be a successful team member. By doing this, you’ll most likely attract a bigger pool of candidates and, most importantly, one that will align with your company culture. The best example of this and the most effective recruiting ad I’ve seen in a long time is from Amazon. Check it out here – https://www.youtube.com/watch?v=tZIQXEqveCY.
I understand that very few companies can afford to offer what Amazon does in this commercial, but I think it is one of the most spot-on recruiting ads in terms of speaking to the needs and desires of a potential employee. Hire first for values aligned with your culture, then core competencies, then any skills truly needed to succeed in the role. If your recruiting is as focused on how your company and the specific role meet the needs and desires of a potential employee as effectively as the commercial, you will attract a pool of qualified candidates.
In summary, what you do matters and sends clear signals to the rest of the organization about what is important. So pick the right things to work on each day.
About the Author
Pete Martin is the Founder and CEO of AskMyBoard, a company focused on helping business owners unleash their business’s highest potential value to grow faster and more profitably to put you in a position to exit at the highest price or confidently detach from the business. As a serial entrepreneur, Pete has started, scaled, and successfully exited four previous companies, including his last to KPMG for 12 times EBIDTA and no earn-out.
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/11/Unsplash-Moving-the-Needle-by-Pete-Martin.jpg12801920Susan Harperhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngSusan Harper2021-11-15 09:36:252024-11-26 16:22:56One Big Idea: Helping Leaders Focus and Grow Their Organization: Ask My Board
Of all my findings, the revelation that honesty is more than a character trait or moral principle was the most important. It’s more than an aspiration; it’s a capability. To be good at it, you have to work at it. And that begins with believing you can be better at it than you currently are.
To be sure, leading this kind of life and team takes work. It demands practice. Embodying truth, justice, and purpose requires real competence. These aren’t just ethical qualities you either have or don’t. My research revealed that honesty is a muscle, and like any muscle, to make it strong you have to work on it. Regularly. When an athlete leaves the gym or a patient leaves physical therapy, they feel sore but satisfied. Becoming good at honesty is no different. When you declare that you and your organization wish to serve a worthy purpose, you have to eliminate the distractions and contradictions that keep you from doing so. This process takes insight, ongoing feedback, and creativity. It takes grit to deflect the naysayers and courage to remove the obstacles.
When you set out to create a more just organization, you will be tampering with deeply embedded institutional biases that, likely unknowingly, have privileged some people over others. You have to be willing to interrogate your processes of accountability—what you measure, how you acknowledge contributions, how you create opportunities for others to advance and shine, and how you talk with those you lead about their contributions—to make sure everyone has the same chances of being successful, no matter who they are. That may require disappointing some people who’ve benefited from the biases in the old system and helping them recognize the need to create accountability that is based on dignity and justice for all. It means being vulnerable with those you lead and building sufficient trust with them, as only then will you be in a position to hold them to account for commitments they make and talk openly about when they fall short. And you have to model what it means to acknowledge your own shortfalls and improve.
There are plenty of platitudes I could offer about why being more honest and just is “good for you,” though you’ve undoubtedly heard those since kindergarten. But I deeply believe that understanding the conditions under which we, and our organizations, encourage dishonesty and injustice can bring greater levels of contribution and satisfaction, and ultimately meaning. I want you to discover, painful though it might be, the ways your organization unknowingly encourages employees to withhold or distort the truth or act unjustly, and how to fix the conditions that create this behavior. From there, you will be much more empowered to make different choices. And, as you will see, choosing truth, justice and purpose can make you and your organization healthier, higher-performing and significantly more competitive, and ultimately, more joyful.
In the end, my hope is that To Be Honest will help you live a more honest life—one in which you tell the truth, act with justice toward others, and live your purpose with deep satisfaction and impact. I have no intention of defining your moral compass or value system; that’s yours to do. But I want you to feel proud of the people and organizations you lead, knowing that you’ve created the conditions in which people will choose honesty. That way, when you return home at night, you’ll be able to look your loved ones in the eye and know you are exactly the person they believe you are.
What you will find on the pages of To Be Honest is the roadmap for doing just that.
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty-year track record helping executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, non-profits to heads-of-state, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth. He has helped organizations articulate strategies that lead to accelerated growth, and design organizations that can execute those strategies. He has worked in more than 25 countries on 4 continents. He is the author of 9 books, including the recent Amazon #1 Rising to Power and the forthcoming To Be Honest, Lead with the Power of Truth, Justice & Purpose. He is a popular contributor to the Harvard Business Review, where Navalent’s work on leadership was named one of 2016’s management ideas that mattered most. He is also a regular contributor to Forbes, and a two-time TEDx speaker. His work’s been featured in Fortune, CEO Magazine, Inc., BusinessInsider, MSNBC, Business Week, Inc., Fast Company, Smart Business, and thoughtleaders.
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/11/Unsplash-Honesty-by-Ron-Carucci-scaled.jpg17052560Susan Harperhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngSusan Harper2021-11-08 15:52:102024-11-26 16:18:25Honesty is a Muscle You have to Work At to Be Good At
I recently shifted my business and technology leadership skills to a new industry. It is an opportunity to help a burgeoning industry improve operational efficiency, improve patient outcomes and help operational leaders be more effective. My career focus has been technology, data, and analytics. My career took a tangential shift when I started Greenest Grow, a company that focuses on creating sensors and software to support efficient cannabis growth. After watching my brother and father suffer extreme pain during the end stages of cancer, I decided to shift my strong professional focus to an area that would help others have a better experience than my family had.
Leaders are frequently called on to step into new industry domains. Sometimes, we invite ourselves into those domains. While the reasons for the shift can be numerous (e.g., burgeoning market opportunities, industry transitions, or personal growth), there’s one constant you’ll encounter: change. While it may be obvious that you’re going to instill change in the new industry domain, you’ll also need to accept some changes yourself. For many people, that second change can be the harder one to anticipate and accept.
My shift required a great deal of soul searching and business research to ensure I was focusing on an area that would have a positive impact on the industry, be financially viable, make the impact I wanted to make for cancer patients and their families. It was also critical that I not provide a gateway drug that might exasperate our global drug addiction issues. This shift has been a bit easier by focusing on 3 key elements:
Adapting and applying the lessons I’ve learned in other industries. When you step away from the details, there are nearly always parallels you can identify and solutions you can leverage.
Applying domain knowledge in common areas (e.g., technology, marketing, and finance).
Adjusting your interpersonal approach to adapt your knowledge to the new domain while garnering acceptance.
That last element, adjusting your interpersonal approach, may be difficult to navigate. “Leading” is getting in front and charging forward, right? While that may work for some, I’ve found it’s generally more effective to gain acceptance and facilitate change through others. While we may need to be “in the forefront”, we can also remain humble and gain perspective. One very effective method is leading with questions to facilitate mutual understanding. If you’re attempting to explain how a prior experience can help solve a challenge, you’ll likely find a very short story will help. That will help others see the parallel to their challenge, consider it differently, and adapt/adopt a new approach.
Throughout a cross-industry transition, it’s critical to remain true to yourself and your values. Consider this: if you can’t lead yourself, how can you lead others? If you can’t succinctly state your values, you may encounter unnecessary turbulence when you encounter new problems. By clarifying your values, it will be much easier to navigate the gray areas and avoid a potential abyss. More importantly, it will help you focus your value proposition and avoid conflicts with your “true north”. By being true to yourself and your values, your new team and industry peers will immediately perceive your sincerity.
The Innovative Leadership Mindset model from the Innovative Leadership Institute provides a robust perspective to help you lead more effectively. Here’s a summary of the mindsets and examples of how I applied them.
Leader 2050 Mindset
Application
Be professionally humble
You, your peers and your team know you have a lot of expertise. However, you’re stepping into a new domain. It’s important to remember that others have spent decades in that domain and possess a lot of industry wisdom.
I am a 50+ year old man who has never used drugs. I was trying to enter the cannabis industry, which is closed by necessity because of the legal challenges. I needed to observe, learn, build relationships before even stepping into a grow house. I went from being the industry expert to the new guy in this industry with extensive experience that would help solve significant challenges and improve operational efficiency. I found it helpful to spend 3-4x more time listening than speaking. I also try to introduce new approaches with a question that invites discussion rather than blunt statement or order.
Have an unwavering commitment to the right action
I was an Eagle Scout growing up. I didn’t use illegal drugs. When my brother and father died from cancer, I began to explore the available options to help other cancer patients and their families. I looked at questions of ethics such as is cannabis a gateway drug. Each of us will find our own path. For me, my research made me confident that I could pursue this path and help many people by improving the growing efficiency, which will help produce consistent medicinal cannabis at a lower cost.
Be a 360-degree thinker
This was certainly a new domain for me. The size of the puzzle I was facing increased dramatically. Prior to jumping into action, I had to invest time and effort into understanding the entire landscape, identify parallels I could leverage as well as blind spots I needed to question. I relied on Stephen Covey’s sage advice: “seek first to understand, then to be understood”.
I partnered with a broad range of people to help me solve significant business issues such as addressing the ability to retain a bank account as a business that supports the cannabis industry. I learned about running a manufacturing business and the contract manufacturing process, about all of the elements in the manufacturing value chain and the cannabis value chain. I sought a board with a range of experience and strategic partners to help in areas where they were experts.
Be intellectually versatile
I was stepping into a new domain. It was disconcerting to not have all the answers immediately. I had to open my mind to new knowledge, new experiences, new information, new perspectives – before I could apply any existing mental constructs. I also realized I would never develop the skills that others have spent decades honing. I adapted my approach to ensure that I was building a team that could fill my voids while I applied my skills to help them reach a new level. Collectively, the intellectual capacity of the team increased dramatically.
Be highly authentic and reflective
As I processed new information and perspectives, I needed to “double click” on my firmly held beliefs and values. I knew that if I varied from my “true north”, I wouldn’t be able to work or lead effectively. I had to think deeply to understand my values, what they meant and how they are accomplished. I value both helping people mitigate pain AND I value laws and a focus on avoiding making illegal recreational drugs more accessible if they function as a gateway drug. I also had to incorporate more research to validate accepted concepts. I grappled with my initial view of “drugs”, my values and the research and ultimately refined how I viewed cannabis. Lastly, it was important to ensure I was applying concise logic and not simply rationalizing to support a business model. This process was an important one. I use the word grappling because I needed to think deeply about what I support, what ventures I want to invest my energy and financial resources into. For many entrepreneurs, this is an important step to consider.
Be able to inspire followership
Many individuals look to the “leaders” for the instant answer. However, many leaders know there isn’t always an easy or instant answer. I’ve found that it’s a very fine balance to be both collaborative (seeking input) as well as a visionary that can offer the team a new outcome. I’ve found it helpful to introduce a vision followed by a series of questions that invite conversation to help validate, refine and gain adoption. This “softer” approach helps me empower the team to expand the thinking, influence the adoption of new methods, and encourage collective ownership for sustainable change. We built a shared vision through a process that gave them a voice in the outcome. They also built trust in me and the leadership team through this process.
Be innately collaborative
The delicate balance I mentioned above shows up in the tension between inspiring people to follow me and inviting them to collaborate. I’ve realized my first thought should always be to find a way to bring others into the thought process and solution development. Lasting change is only instilled if others are buying into the changes. I’ve observed many organizations rebounding to old behaviors due to the solution being incomplete or a lack of shared ownership. I’ve increased my focus on bringing the team together rather than trying to provide all the answers.
Leading through changes and transitions can be both frustrating and rewarding. As you see from the brief account of my experiences, this change in direction has been highly rewarding and also one of the more challenging endeavors I have taken on. At the end of the day, I will accomplish a goal that I am very proud of, improving the lives of people with cancer and the lives of their families. To do this, I needed to remain curious, facilitative and true to myself.
As you think about yourself as an entrepreneurial leader, what is your story? If you look at the seven mindsets, how would you describe your journey? Does this process reveal any gaps you would like to attend to?
About the Author
James Brenza is an entrepreneur, information technology and analytics leader with 30 years of diversified experience. He is a hands-on leader who carefully balances strategic planning, business communications, and technical delivery. He has extensive experience with motivating mixed-shore teams to deliver high-quality, flexible results. James’ academic foundation includes 3 degrees: Information Technology, Finance, and an MBA. He complemented his technical skills with a Six Sigma Black Belt, Lean Qualification, and PMP certifications. He applies that foundation to solving problems in agriculture, banking, insurance, retail, distribution, manufacturing, pharmaceuticals, and public service. He led analytic programs that have paid for themselves upon implementation and delivered first year ROI’s in excess of 10,000%.
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/08/Unsplash-Emerging-Industries-by-James-Brenza.jpg12801920Susan Harperhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngSusan Harper2021-08-02 19:11:532024-12-02 16:50:31Leading in Emerging Industries
Regrettably, swaggering catchphrases like “go big or go home” are commonly associated with creative thinking. Accordingly, most of these braggarts end up doing the latter. The next big thing most likely will be small. Instead of trying to develop the next breakthrough technology, you might find an unfilled niche that a current technology could fill if it were used differently. Maybe a solution could be creative simply by applying it in a new way.
For example, super glue was developed for industrial, and household uses, but is now commonly used to close wounds. Alternatively, an old problem may be solved with a new approach. Consider how the repair of highway embankments was greatly expedited by adding cement to industrial canvas. Drape the cement-infused fabric like a carpet and just add water. Voilà, instant infrastructure. The solution doesn’t have to be revolutionary for the effect to be. Better, cheaper, and faster might also work.
When you’re searching for an opportunity for creative thinking, here are three things to look for:
Find Unmet Needs and Fill Them
Examine where clients and consumers are dissatisfied with a solution. For example, the poor patient satisfaction score of a medical practice might suggest an opportunity to connect physicians with a ridesharing service. Think of it as a return to house calls. Perhaps you notice that there are no decent restaurants in a number of rural areas near your house. There aren’t enough people in any one location to make a restaurant viable. You might repurpose an old delivery van as a gourmet food truck like the ones that line the streets of New York and Los Angeles. Each week you could bring a different cuisine. The key insight here is to uncover a shortcoming or void and to fill it.
Find Inefficiencies and Fix Them
Observing when and where services are untimely is a great way to locate a high-potential opportunity. Parking in any big city is a prime example. Municipalities generate an enormous amount of their revenue by writing parking tickets. Even though the technology exists to digitally connect the driver with the parking space, few cities adopt the solution because it is expensive and cuts into their profits. But, in reality, one does not need substantial financial support from the cities to produce such a product. By examining the traffic pattern data available to the public, based on probabilities, a software developer can develop an app that would serve the same purpose at a fraction of the cost and directly market it to drivers. The challenge isn’t to improve the technology. Instead, it’s to make parking more efficient. This type of challenge can be met without a massive amount of money. It just takes looking at it with a creative mindset.
Find Complexity and Get Rid of It
Identify systems that are unnecessarily complicated or that rely too heavily on bureaucratic procedures, and make them simpler. Suppose you are a college freshman at a large institution. You are directed to a website to select your first courses. There is a counselor you can see, but only for a few minutes, and you will have to wait almost until the deadline to register for courses. The complexity of the situation is anxiety-producing and counterproductive to get you set up for success at the start of your education.
Suppose that an enterprising librarian created a call-in service, something akin to what software companies do. The service representatives would have segmented different groups of students based on several variables such as interest, aptitude, and so on. They would have collaborated with the counselors beforehand and created several effective pathways for those student segments. They might be fluent in the registration system of a few universities. Students can use the call-in service to get help and advice on how to select courses based on their interests and walk through the process with the service representatives. The challenge of complexity might be better solved by working against technology trends.
This example is about not creating a new, more advanced technology but reverting to the old-fashion way of talking on the phone to someone who can answer all your questions and walk you through the technology to register for your classes. Sometimes, advanced technology doesn’t help as much as a simpler human solution.
Clarifying Your Challenge Pay Attention.
Look up, down, and all around yourself. Look for the things that other people don’t see. Chances are that if you see an obvious occasion to innovate, other people see it, too. So look for subtle patterns, small holes, tiny inconsistencies, minor inefficiencies. The opportunity to innovate may be inside something you see every day, but you’ll never see it if you don’t look closely enough.
You want to enter any innovation challenge with your eyes wide open. Before you embark on any new project, especially one that will consume your time, effort, and other resources, you need to be sure that you are solving the right problem and that you really want to do it. Otherwise, you will start many projects but never finish them.
Do not forget to learn from others. Technical descriptions can take you only so far. Meaningful conversations are what will shed the most light on your goals and situation. Listen to stories. Ask open-ended questions. If someone takes one point of view or tone, gently explore the opposite one and see how the person reacts. Pay attention to that person’s body language and energy. Follow-up questions are the key to learning what you really need to know. Good creators are, first and foremost, good listeners.
About the Author
Jeff DeGraff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the “Dean of Innovation.” He has written several books, including Leading Innovation, Innovation You, and The Innovation Code. His most recent book The Creative Mindset brings 6 creativity skills to everyone.
Margaret Heffernan, author of the book, “Uncharted: How to Map the Future Together.” provided this blog as a companion to her podcast. This is part two of a 3 part blog series.
Problem Two: Silence and Blindness
Richard was keen, intelligent, curious, well-read, and overflowing with good intentions. Ask him about his direct reports, he could provide a fulsome picture of each one, and he demonstrated real insight and nuance about their strengths, weaknesses, hopes, and dreams. He didn’t show it much, but he respected and cared for the people who worked for him.
Because Richard was so brilliant, he could solve just about any gnarly problem. But doing so implied that he didn’t believe anyone else could. So one day I suggested that he attend his next meeting and promise to say nothing. He looked puzzled and not a little intimidated, but he promised. What happened?
At first, he said, when an issue arose, he noticed that everyone was waiting for him to solve it. But when he offered no solution, they all scrambled for a while and then proffered their own ideas. These were excellent. What had Richard learned?
“I found out,” he said, smiling, “that they expected me to have the answer.”
What else?
“That they had lots of their own answers. Some of them much better than mine.”
What else?
“That I don’t need to go to all the meetings,” he laughed. Long pause. “That it might be better if I didn’t go to all the meetings…”
Richard had discovered that brilliant though he was, his power stifled the intelligence of his own team. They wanted to please him — and that, they thought, meant agreeing with him. His silence, or absence, liberated them to think for themselves.
One of the biggest traps of power is that the way that others respond to it. Most believe they get ahead by pleasing or, at least, not openly disagreeing. That means they contribute less than they might. This silence suppresses concerns; it also suppresses good ideas.
That they have this effect on people is something many powerful people fail to understand. I remember one CEO, whom I admired greatly, gnashing his teeth with frustration because his people so rarely stepped forward with ideas or initiatives. How did he explain it? He thought they just must be lazy. He himself had no insight into how, quite unconsciously, hierarchy silenced them.
At New York University’s Stern School of Business, Elizabeth Morrison and Elizabeth Milliken researched the phenomenon they call organizational silence. They found that the chief reasons for it are fear (of conflict or disagreement) and futility (I could say something, but it won’t make any difference, so why bother?) This exerts a high cost. Where power induces silence, it leaves decision-makers are blind. Think VW emissions or Boeing safety concerns. It also means many missed opportunities, invisible at the top but frequently obvious further down the hierarchy.
The desire to please, a fear of conflict, and a pervasive sense that only the senior voices count: these beliefs aren’t entirely irrational, so they have to be addressed. In recent years, it’s been fashionable to talk about the need to create a culture of psychological safety, to ensure that people speak up. Safety is crucial. But it’s often impossible to achieve in an age of high unemployment, layoffs, downsizing, and automation. In that context, anyone carrying a high level of personal debt (a mortgage) is already unsafe, and it’s obtuse to belittle or ignore it. That makes it all the more important to find mechanisms where people can see for themselves that it’s safe to be open.
After the poor decision-making that led to the Bay of Pigs fiasco, President Kennedy radically rethought how to develop real honesty and the widest range of options from his advisors. He asked multiple teams to tackle the same question with the same information. He used skip-level meetings so that the more junior diplomats and analysts could debate freely with their peers, something they’d never have done with their bosses present. This ensured that Kennedy had more perspectives and ideas to consider.
When Britain’s National Health Service was plagued with a number of scandals that derived from multiple, often minor, failures that most feared to articulate, nurse Helene Donnelly became an ambassador for cultural change at the Staffordshire and Stoke-on-Trent Partnership NHS Trust. She isn’t a boss per se — that helps — but her role is to hear concerns that hospital staff have been unable to get addressed or that they are afraid to raise. She told me that the most important part of her job is to write up the story of how each problem really does get fixed. Positive action is what persuades people not to stay silent.
Why don’t bosses perceive the problem that power confers? Many tell me that they don’t feel themselves to be different. They are, they insist, just ordinary people doing tough jobs. The answer is naïve and inadequate. It’s foolish to imagine that how you see yourself is how others see you. And having power confers the responsibility to understand how it works. Like a weapon or a car, just having it requires insight, control, and finesse.
Margaret Heffernan is the author of the best-selling UNCHARTED: How to Map the Future Together, nominated for a Financial Times Best Business Book award. She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She is the author of six books and her TED talks have been seen by over twelve million people.
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/01/Unsplash-Three-Problems-of-Power-Silence-by-Heffernan-scaled.jpg16382560Susan Harperhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngSusan Harper2021-01-25 13:47:212024-02-21 22:57:07Three Problems of Power — Problem Two: Silence and Blindness
This blog is provided by Jacob Morgan, author of the book, The Future Leader: 9 Skills and Mindsets to Succeed in the Next Decade, as a companion to his podcast The Future Leader: Skills and Mindsets to Succeed in the Next Decade.
Leadership has always been challenging, but the future of work will bring fresh challenges to future leaders. Over the next decade, leaders will have to face obstacles and challenges not faced by current or past leaders. But what are those challenges?
As part of the research for my book, The Future Leader, I interviewed over 140 top CEOs from around the world and surveyed around 14,000 LinkedIn users. One of the questions I asked was about the challenges future leaders would face. From their varied and insightful responses, I broke the challenges down to two main areas: futurize and humanize.
Futurize
Future leaders can’t afford to lead their organizations by looking in the rearview mirror. They need to futurize, or bring their organizations into the future. But of course, it isn’t that simple. There are numerous challenges that fall into this category.
Short-Term Vs. Long-Term Thinking
Many leaders think quarter by quarter to please their shareholders and investors. We’ve been conditioned to think in the short term and expect fast results. Future leaders need to be focused on long-term success for both the organization and the people. This requires courage!
Adapting to Technology
New technology is coming incredibly quickly, and it often seems like once we’ve finally mastered something, it’s outdated and there’s a flashy new solution. Leaders need to pay attention to technology and be able to change their perspective to understand what new developments are most important and what else is coming down the pipeline. Technology is not just for IT professionals.
“Today’s leaders need to either decide to embrace new platforms and technology or be prepared to be left behind.” John Legere, Former CEO, T-Mobile
Keeping Up With the Pace of Change
The world is changing incredibly fast, and future leaders will be challenged to keep up. They need to embrace change, stay agile, and be open to new ideas. Whether we look at climate change, globalization, technology, demographics, cyber security, geopolitical issues, competition, or any of the other numerous trends shaping our lives and organizations, it’s clear that change happens quickly and happens all the time. We will experience more change in the coming decade than we have experienced in the past hundreds of years.
“The pace of change is faster and while you don’t have to know everything, you do have to know how to get it. The commitment to being a lifelong learner, I think the premium on that is much higher now for our leaders.” William Rogers, CEO, SunTrust Banks
Moving Away from the Status Quo
Just because something worked in the past doesn’t mean it will still work in the future. Leaders need to be confident and bold to take risks that move away from the status quo just because that’s how things have always been done. Leaders must move away from the mentality of “follow me to greener pastures because I’ve done it and I’ve been there,” to “follow me into uncertainty, I don’t know the path but I have a vision of what we can create and together we will make it happen!”
Humanize
We tend to put a lot of emphasis on technology, but a company can work without technology; it can’t work without people. The challenges of humanizing involve balancing humans with technology and ensuring your people are prepared to succeed in the future. We can’t forget that business still fundamentally operates and exists because of people. What we are seeing now with COVID-19 is a very clear example of that.
Leading Diverse Teams
Not everyone in the world looks and thinks the same, and your organization should reflect that. Diverse teams bring in new perspectives. Future leaders need to put together teams of people with different backgrounds, genders, races, sexual orientations, and belief systems to work together towards a common goal.
Attracting and Retaining Top Talent
People are an organization’s biggest asset, but many companies face the challenge of finding and keeping great employees. Instead of job candidates trying to convince organizations they are the best choice, now leaders and organizations must convince potential employees they are a great place to work.
“We’re moving from an era of lifetime employment to lifetime employee ability where if your people don’t feel that they learn and progress and they’re up to speed in their areas of expertise, they will leave you because they will become themselves obsolete.” – André Calantzopoulos, CEO, Philip Morris International
Reskilling and Upskilling Employees
How we work and the tools we have are changing rapidly, and many employees find themselves not having the right skills to do their jobs or thrive in the future. Leaders face the challenge of knowing how best to upskill employees and give them what they need for future success.
Doing Good
People want to be part of organizations that care about more than just making money. But in many cases, the leaders and shareholders are conditioned to think more about profits than doing good in the world. Future leaders need to make sure their work is improving the world and then share that message with others.
Making the Organization Human
With automation and a focus on efficiency, many organizations fall into the trap of focusing on results instead of people. Each individual matters, and future leaders need to understand their employees as people, not just cogs in the machine.
“A leader of the future will have to be astute enough to balance automation with the human touch. They have to decide what types of tasks to automate so that they can spend more time on high-value activities. But also decide which businesses will continue to benefit from human judgment.” – Kiran Mazumdar-Shaw, Chairperson, of Biocon
These challenges are widespread and require serious effort. Based on the survey I did with LinkedIn looking at 14,000 employees around the world, most leaders and organizations aren’t ready to face these challenges. The good news is that we still have time, but we need to start now to develop future-ready skills and mindsets.
About the Author
Jacob Morgan is a four time bestselling author, keynote speaker, and futurist who explores leadership, employee experience, and the future of work. He is the founder of FutureofWorkUniversity.com, an online education and training platform that helps future proof individuals and organizations by teaching them the skills they need to succeed in the future of work. Jacob also hosts the Future of Work podcast, a weekly show where he speaks with senior executives, business leaders, and bestselling authors about how the world of work is changing.
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/01/Pixabay-for-Jacob-Morgan-140-CEOs.jpg12801920Susan Harperhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngSusan Harper2021-01-11 14:54:112024-12-02 16:22:09140 Top CEOs Say These Are the Most Crucial Challenges for Future Leaders
This blog is provided by Trista Bridges and Donald Eubank, co-founders of Read-the-Air and authors of a new book, “Leading Sustainability: The Path to Sustainable Business and How the SDGs (Sustainable Development Goals) Changed Everything,” as a companion to their podcast Leading Sustainability: The Path to Sustainable Business and SDGs. This article shares practical steps from their book to advance your business efforts and put sustainability at your strategy’s core.
The business world is at a fundamental crossroads. The age of the stakeholder is rapidly superseding that of the shareholder. More than just a buzzword, the idea of the stakeholder recognizes that companies have always existed as an inseparable part of the communities and business networks in which they operate, however vast and physically distant.
Contrary to what the shareholder model often implied, good business decisions have never really been driven purely by profit motives. It is becoming increasingly obvious that what is good for society—and thus, by definition, for the environment—is good for business. This new embrace of responsibility does not preclude the design of efficient, lucrative business models. In fact, when done properly, precisely the opposite is true: socially responsible and sustainable business decision-making opens up brand new, exciting, profitable—and, in all its meanings, sustainable—revenue streams.
Today’s reckoning is not purely an altruistic choice made by businesses; new demands from various civil society organizations and the consensus-driven initiatives of the United Nations have been shepherding along the changes required to make business operations sustainable for years. With the United Nations’ 17 Sustainable Development Goals (SDGs) and the implementation of the Paris Agreement, these constituencies have outlined new expectations for not only how governments function, but also how businesses must function in a sustainable society.
The SDGs—more than 50 years in the making—provide a comprehensive framework for understanding all aspects of social, political, and business actions. They are powerful statements of human ambition for a fair, just and sustainable society. Many in the business and investing world today are calling them “A gift”, as the SDGs can provide us with a broader definition of sustainability and a framework to quickly and effectively guide businesses’ efforts to align their operations with the meaningful goals that society desires.
The successful businesses of tomorrow will be the ones that fully embrace sustainability today.
Almost two years ago, we set out to find and catalogue the practical steps that companies today must take to create the new sustainable business models they will need to survive in the year 2030. We interviewed more than 100 business leaders, investors, policy makers, NPOs, researchers and other changemakers, and researched a broad range of companies from across the world, of varying sizes and across multiple industries, that were taking practical steps to improve business practices and become more sustainable. Here’s some of the main takeaways that were collected for our new book “Leading Sustainably—The Path to Sustainable Business and How the SDGs Changed Everything.”
Our takeaways
Look to the future of your business—to achieve the best tomorrow, prepare today for the worst.
Make changes to your strategies based on the big picture, not on the small problems (unless they are warning you about dangers arising in the big picture).
The past created the world we live in today—its environmental crises and social unrest—but it also has been building the platform and the thinking that’s needed to move past these crises. That is, the SDGs, the Paris Agreement and a business world more focused on becoming sustainable for the long run.
The business case is already there—the whole business environment is pushing for more sustainable models, from consumers to investors, employees to competitors. Catch up, keep the pace, set the speed or get pushed out of the way. And watch out, because a whole new generation of “mission-driven” companies have a head start already, having established themselves as fully aligned with society from the get-go. They are laser-focused on bringing fully sustainable innovations and business models to sectors that have struggled to do so on their own, and they are achieving remarkable societal and financial impact.
Don’t get confused by the Alphabet soup of methodologies for measuring and managing impact—choose what looks best for you, try them out, see if they fit, and whether do or don’t, adjust, retry, expand, until you figure out what works for your company. Get started today.
Capital managers, and even retail investors, believe that sustainability is the way forward, and they are going to talk to you about it. If you are aligned with them, they will provide you capital at a reasonable rate—if not, you will pay more or even be left empty-handed.
Be systematic. Understand the steps that you as a business have to proceed through to achieve a sustainable business model. Apply smart managerial and leadership strategies to move through these steps. Make bold decisions. Engage the whole organization. Communicate your directives and the reasons. Build an “A team”. Pursue a multi-stakeholder approach. Be flexible, make assessments and adjust. Work with your customers. Consider outside acquisitions. And leverage the SDGs.
You can’t do this alone. Bring your industry along for success and to ensure a fair playing field. Reach out to your industry associations, but also look to new partners, whether from civil society, international organizations, or cross industry. If a few key industries do this right—health and wellness, insurance, fashion, real estate, and tourism—we’ll all be in a better, more sustainable, place.
Before we close, two points bear repeating: For success leverage the SDGs— recognize their power to help and guide the organization and your teams; and be systematic to align your business planning and operations with sustainability principles.
Plus, remember this final, key piece to getting it done: You must bridge the knowledge gap—provide your teams with as many opportunities as possible to learn what they need to know to make sustainability-driven business decisions.
See more details about the important lessons from companies—in a range of industries—on how to achieve sustainability in our new book “Leading Sustainably”, available now from Routledge and Amazon.
About the Authors
Trista Bridges is a strategy and marketing expert with extensive experience across various geographies and sectors including consumer products, financial services, technology, and healthcare.
Donald Eubank is an experienced manager who has worked across the IT, finance, and media industries in Asia.
They advise businesses on sustainability and are co-founders of Read the Air, a coalition of strategy and operations professionals, and co-authors of “Leading Sustainably—The Path to Sustainable Business and How the SDGs Changed Everything” (Routledge).
https://www.innovativeleadershipinstitute.com/wp-content/uploads/2021/01/Unsplash-Leading-Sustainability-Bridges-Eubank-scaled.jpg19202560Susan Harperhttps://www.innovativeleadershipinstitute.com/wp-content/uploads/2022/03/ILI-Anniversary-Logo.pngSusan Harper2021-01-04 11:57:272024-11-27 11:07:35Leading Sustainability: Look to the Future, Make Bold Choices and Don’t Go It Alone
